Oklahoma State University / Student Project / Typography II / Spring 2014
Volcom Annual Report - Rebranding
Volcom does not only represent the lifestyle of skaters, but they are a company that encompasses numerous types of outdoor activities such as skateboarding, snowboarding, surfing, and even outdoor music festivals. One of Volcom's main goals is that of global reach. They want to inspire people across the world to express themselves. I utilized multiple photographs of different types of people engaging in the numerous aspects and sports Volcom promotes. I also narrowed the color palette down to black and white with the selection of a single color. I felt that by using black and white photographs the "focus" of the photos becomes more about what is happening within the photo.
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